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| Video #1 : Introduction to Banner Ad Media Buys and Knowing Your Niche
In this video, we introduce you to Media Buys in terms of Banner Ads. There are a lot of types of Media Buys, but we’ll focus on banner ads in this one since you can get up and running fairly quick. You’ll be given an overview of this video series including what you will be learning and how this system comes together. This will help you speed things up. You’ll also learn how to research your niche.
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| Video #2 : Demographics Research – Find Out What Your Market is Like
Before you go out and start trying to find sites to advertise on, you need to know your market, who they are, how they tick, their desires and wants, and how they act. Knowing this information is crucial in relation to Media Buys, because without it your traffic won’t be as targeted. The less targeted, the less conversions, the more frustration and loss of time you’ll have.
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| Video #3 : Finding Sites to Advertise Banner Ad
Which banner ads should you buy? Do they need to be on a specific part of the website? How do you find the sites? How do you contact the website owners, and what do you say? All these questions and many more will be answered in this video.
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| Video #4 : Selling The Click
So you’ve set up your banner ad campaign, and it’s live on a high traffic site, but you’re not getting your clicks! There’s a problem with your banner and the way you’ve positioned it. This video will show you how to sell the click, so you don’t make the painful mistake of losing time and money. |
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| Video #5 : Where to Get Banners Designed
You can create your own banners, or you can hire someone. The choice is yours. In this video, you will be given resources on how to go about both of these paths. Hiring a professional is obviously easier, but it costs money, but not a lot. However at the same time, a banner ad doesn’t need to be super fancy. In fact the more fancy it is, the more it screams “Annoying Banner!” or “Buy me now”, which of course may in fact decrease your clicks and sales. |
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| Video #6 : Banner Ad Networks
In this video, we will cover two large banner ad networks and how you can use these sites to find high traffic but most importantly targeted sites you can run your banner ad campaigns on. It’ll be short and sweet; no fluff.
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| Video #7 : Test, Observe, and Scale the winners
It’s obvious that it’s important that once you’ve tested a campaign and it is indeed succeeding, it’s time to scale the winners. But how do you test the campaigns to know they have potential? Just one test may not always say that the campaign is not going to work, because there are so many variables. In this video, you’ll learn how to test, how to observe, and most importantly, how to scale. |
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| BONUS: Video #8 : How to Find Banner Ads Fast
Now that you have understood the process of finding banner ad sites and potential traffic spots, you will realize that it is quite time consuming. That is the only part that takes time. Finding sites, making sure they are getting traffic, making sure they fit your market’s demographics, and contacting the site owner.
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